Creative Campaigns.

Man Therapy

In this acclaimed multimedia men's health campaign, Dr. Rich Mahogany tackles stigma and bias head on to build self-awareness, mental health literacy and connection to resources among working-age men. As the key account representative for licensees and content partners as well as the project manager, I oversee all website updates and promotional projects, extending the reach and impact of this turnkey approach to well-being.

YOU@CSU Launch Campaign

The YOU portal is an innovative solution to well-being challenges on college campuses. Originally developed with Colorado State University, the portal has since spread to other institutions across the county. In 2016 as part of a team of interns, I developed both public relations and advertising components for the portal’s launch 2016 fall launch. Press releases, social media elements, and other approaches focused not only on introducing audiences to YOU@CSU, but also developing longevity and sustained interest. Cactus Inc. selected this pitch from four presentations as the winning promotional campaign.

The campaign received the following feedback from the YOU@CSU account manager: "What most set you apart was your ability to build on the existing promotional plan of YOU@CSU and target platforms that have yet to be utilized. All the while, it was clear that your group challenged one another to create a fully realized presentation that targeted a range of key publics that exist on CSU's campus today." 

Social: Multimedia Advertising Campaign

Social, Fort Collin's upscale bar with a speakeasy twist, is a destination spot in a sea of bar crawl locations. This fresh multimedia advertising campaign launches Social’s branding into the 21st century while also maintaining the secret charm that makes it so special. See the highlights and complete campaign book below.

Odell Brewing: Multimedia Advertising Campaign

This seasonal advertising campaign for Odell Brewing Company was developed to serve the local Fort Collins market even as the microbreweries gain competition on the national stage. The final campaign is a product of a long-term research and development process including focus groups and a pitch to the company itself. "Cheers to..." is the silly, serious, and versatile theme that is strung through every aspect of the multimedia strategy. Paired with stunning hand-drawn visuals and creative approaches in tune with the Odell brand, these pieces work to help this company stay genuine in the midst of a trend. See the full creative campaign book below.

The Fashion Report: Public Relations Campaign

The Fashion Report (TFR) is a Colorado State University student-run fashion and lifestyle publication first created in 2013. This 2015 PR campaign contains elements such as: traditional, audio, and social media news releases, recruitment materials and social media tactics to help TFR attract talent and gain traction among core audiences.

Ren: Promotional Campaign

The counterpart to a beauty company in the midst of expansion, this promotional campaign includes limited samples of creative work to demonstrate extensive audience analysis, budget plans, media-buying strategies and more.